Interactive maps
Structure orientation, route selection and destination detail around the site's physical logic and visitor context.
INTERACTIVE WAYFINDING & DISCOVERY
Interactive Information Totems
Help people find places, services and relevant information through a governed digital journey that connects the physical location with current data.
Information designed for the moment of need
JOURNEY PERSPECTIVE
How do interactive information totems support complex locations?
Interactive information totems let visitors search, orient themselves and continue toward a destination without requiring every question to become a staffed interaction.
The system must connect interface design with trusted location data, accessibility, mobile handoff, content ownership and operational support so information remains useful over time.
EXPERIENCE COMPONENTS
Plan an information system, not only a touchscreen.
Each capability should have a clear audience purpose, data owner, update process and measurable journey outcome.
Searchable directories
Connect current tenant, department, service or destination data to intuitive categories and search behavior.
QR handoff
Give visitors a deliberate path to continue directions or information on their own device when useful.
Accessibility planning
Consider placement, reach, readability, controls, language and alternative assistance throughout design and testing.
Analytics events
Define privacy-aware interaction events that reveal search demand, journey friction and content improvement needs.
Custom user interfaces
Align navigation, visual language and localization with the brand, audience and operating environment.
01
Location context
Entrances, decision points, destinations, visitor types, dwell time and accessibility.
02
Information governance
Data sources, owners, update frequency, approvals, languages and service exceptions.
03
Application integration
Maps, directories, search, APIs, mobile handoff and analytics definitions.
04
Lifecycle at scale
Interface releases, content quality, device monitoring, maintenance and support ownership.
DECISION-READY DISCOVERY
Define the information journey and data model before interface design.
Share the audience questions, source data, venue and accessibility needs. We can help frame an information-totem brief that connects useful content with reliable operations.
Map an information journey ↗
No purchase commitment. Start with a focused discovery for one site, one region or a multi-location estate.
Audience questions
Prioritize wayfinding, directory, service, product or application tasks and the contexts in which they occur.
Data and interface
Map content sources, search, maps, localization, accessibility, analytics and update ownership.
Venue pilot
Test discoverability, task completion, data accuracy, device uptime and service response with real users.
What information should an interactive totem provide?+
Content should reflect the decisions people need to make at that location, such as finding a destination, searching a directory, exploring services or continuing the journey on a mobile device.
What data is needed for interactive wayfinding?+
Wayfinding planning typically requires governed location, route, destination and availability data, plus clear ownership for updates when spaces or services change.
How should accessibility be addressed in an information totem?+
Accessibility should be considered from discovery through interface, placement and testing, including reach, readability, interaction patterns, language and an appropriate alternative journey.
INFORMATION JOURNEY DISCOVERY
Model ROI & TCO →